Tutorials

How to quickly find your Long Tail Terms

How to quickly find your Long Tail Terms

They say “keywords make the world go-round” but I disagree. In my opinion, Long-Tail-Terms make the world go-round. We all know it’s important to identify the keywords that drive traffic to our websites. In other words, how did people find us through Google. Did they search for your company name, a product or service that your company offers or maybe some crazy misspelling of your full name. Google Analytics is the tool that we typically use to help peel back the layers of the onion and get to the organic keyword list. SOOOOO Much Data in Google Analytics One problem with Google Analytics is that it collects SO MUCH DATA. How do you quickly drill down to identify the important information and not get lost in all the superfluous data? First I’ll explain how to get to the Organic Keyword section inside of Google Analytics and I’ll follow up with a few tweaks you can make in order to sort the data to be a bit more useful. Log Into Google Analytics here: https://analytics.google.com If you have multiple accounts you might need to select the correct Analytic Property from the drop-down at the top left. Drill down using the vertical menu on the left of the screen to get to Acquisition – All Traffic – Channels. You should now be looking at a list of all the “Channels” that drive traffic to your website. You’ll probably see a list...
6 Ways to Speed Up Your WordPress Site Today

6 Ways to Speed Up Your WordPress Site Today

If your goal is escape velocity, you have to build a ship. It’s true that some enterprise-level websites are so fast that they literally push the limits of the laws of physics. But for the rest of us who don’t have an enterprise-level operating budget, there are still plenty of effective and affordable ways to a faster-loading WordPress website. In this article, we’ll look at some tools that you and/or your web developer can utilize to speed up your site without breaking the bank. Ground Control to Major SEO Every time a visitor loads a page on your website, the data gets prepared by a computer (called a server) that is operated by your hosting company. For the purposes of illustration, let’s call this “Mission Control” and let’s suppose that it’s located in Houston, TX. Once the website data is prepared by Mission Control, it then has to take a voyage from Houston to wherever the visitor is physically located (let’s say Asheville, NC). As you can see from the example, there are two key things happening when you get a page view on your site: 1) Your hosting company’s computer (or server) generates the data 2) Your site’s data makes a trip (possibly across the world) to reach the visitor’s computer Decreasing the time it takes to complete either of these tasks will be a big win for you and your visitors. However, for almost all sites, the larger factor in page...
How do I optimize my images for better SEO? – WordPress Edition

How do I optimize my images for better SEO? – WordPress Edition

To paraphrase an old saying: If content is on your site but no on knows it’s there, is it there at all? The answer, of course, is yes. It’s there. Let me show you how to optimize your images so people don’t miss the forest for the trees. Avoid embedding text into images Browsers and search engines can’t read a picture of text. Not sure what that means? Try to highlight the text in the photo above. You can’t, because while editing the photo, I typed in some words and saved the whole thing as a JPG. Whenever possible, avoid putting your most important message directly into an image. This way, you’ll get that message to a much wider audience. Give images informative filenames When you take a photo, your camera has no way of knowing what the contents of that photo are (stupid camera). So, the camera does the only thing it can. It assigns a generic filename to the image according to some predefined internal naming system. Take a moment to run a Google image search for image001 or DCMIMAGE4 and you’ll find a wasteland of unrelated images that are all but lost to search engines. This is where your site’s images are likely to show up if you don’t name them properly. Thankfully, this is an easy thing to do. If your image is of the black 2007 Honda Civic Coupe you have for sale, you wouldn’t name it “20160425_092402.jpg”. Instead, you might name it...
The Importance of Responsive Web Design

The Importance of Responsive Web Design

With so many different devices out there between desktops, tablets, and phones, responsive web design is more important than ever. Responsive web design takes web design and development to a whole new level. New devices with different screen sizes and orientations are being created every day. It’s important to think about screen size, orientation, image resolution, platform, and ease of use. You need to think about if the theme you’re using is responsive or not. Designing a custom design for each type of device would be a tedious and overwhelming task. Instead, it’s important to plan out one design that will scale and transition smoothly between the different devices. The easiest way to do this is to start building your site for mobile devices first. Mobile First Design The concept behind mobile first design is to build a full and visually appealing site for smaller screens first, then add features and content for bigger screens and larger devices. This is also known as progressive enhancement. This process is all about prioritization. It may take a little longer to implement but it’ll help you focus on what the most important pieces of your website are and how to focus on those pieces and display them across all devices. Mobile web sites should uses minimal screen space, processing power, and plugins to and provide a great and functional experience for users. Responsive Images When adding images to your webpage you want...
Free Seminar – WordPress For Blogging – Small Business Center

Free Seminar – WordPress For Blogging – Small Business Center

Perhaps you have heard that WordPress is an easy way to post progressive dialogue about your business on the Internet…but how do you get started? Join Boomer Sassmann, owner of Big Boom Design, to learn how to get your content, photos, and voice onto the Internet. Using WordPress for blogging is a great platform that is constantly updated, produces new features, and integrates better ways to import photos, videos, and links. Questions? Sign up for the class! Class Registration Link...
Step By Step WordPress Site Build – PreCamp 2016

Step By Step WordPress Site Build – PreCamp 2016

On June 3rd 2016 I instructed 50 individuals on how to build a WordPress website from the ground up. This event is called PreCamp and happens the day before WordCamp here in Asheville. Multiple people have contacted me looking for the document that serves as a roadmap for the WordPress website build out. This 90 page PDF can be found here: Asheville PreCamp 2016 Step By Step Guide If you would like more information or if you missed your opportunity to attend, please feel to dig through the attached doc or reach out via the contact form at the bottom of the site. Thanks to all the PreCampers who made this years event...