Google

Google Maps API Pricing and Options

One year after Google Maps API pricing changes took effect, how are website developers and owners faring? What difficulties are we facing and what workarounds...
Long Tail Terms Lizard

How to quickly find your Long Tail Terms

They say “keywords make the world go-round” but I disagree. In my opinion, Long-Tail-Terms make the world go-round. We all know it’s important to identify the keywords that drive traffic to our websites. In other words, how did people find us through Google. Did they search for your company name, a product or service that your company offers or maybe some crazy misspelling of your full name. Google Analytics is the tool that we typically use to help peel back the layers of the onion and get to the organic keyword list. SOOOOO Much Data in Google Analytics One problem with Google Analytics is that it collects SO MUCH DATA. How do you quickly drill down to identify the important information and not get lost in all the superfluous data? First I’ll explain how to get to the Organic Keyword section inside of Google Analytics and I’ll follow up with a few tweaks you can make in order to sort the data to be a bit more useful. Log Into Google Analytics here: https://analytics.google.com If you have multiple accounts you might need to select the correct Analytic Property from the drop-down at the top left. Drill down using the vertical menu on the left of the screen to get to Acquisition – All Traffic – Channels. You should now be looking at a list of all the “Channels” that drive traffic to your website. You’ll probably see a list...

Understanding Google Analytics for Business Owners

A wise person once said, “If you can’t track it, it doesn’t really exist”. Google Analytics is a free tool that lets us track website traffic and make decisions about how to move forward with content and design. Boomer Sassmann (owner of Big Boom Design) will be teaching a free Google Analytics class today (February 23rd) at the Enka/Candler AB Tech Campus. The class will be held from 3:00 to 6:00 and no registration is needed. The class is meant for people who do not have experience with Google Analytics and are interested in learning the basics of how to track their website...

Big Boom Dashboard Analytic Report

The Big Boom Analytic Dashboard Report was created as an attempt to simply the Google Analytic reporting system for our clients. We’ve created this dashboard, which is free, to bring the 10-12 specific reports to the surface. This dashboard gives you all the essential analytic information about your website in a quick and easy layout. To add this dashboard into your Google Analytics account, simply log into Google and click on the link below. This will bring up a box that will let you select the specific account that you’d like to add it to. If you only have one Google Analytics site (only tracking one site) it might auto-add the report to that account. Once the dashboard has been added to your account, you can view it by clicking on Customization at the top left of your analytics screen. Under customization you’ll see Dashboards as the first option. You can also setup the report to automatically send an email at any desired interval....

Simple Explanation of the Google Adwords Page rank system

This may not be the most basic lesson about Google Adwords but it covers a few key points that should really be understood. Understanding the ranking system based on Google’s Quality Score can save you lots of time and money when attempting to gain a higher position on a Google Search results page. Too many businesses are focusing on budget and keywords but not enough importance is being placed on the content that your ad is sending the visitor to. Check out the video below to learn more about using Google Adwords to help increase website traffic through Paid...
Boomer Sassman, ready to help local Asheville small business owners understand how the internet relates to their business.

“Bridging the Digital Divide” from Boomer at AB-Tech Enka Candler Campus

Boomer Sassmann will teach a continuing education class at Asheville-Buncombe Technical School on February 6th.  This three hour class, “Bridging the Digital Divide”, is targeted towards local business owners looking to streamline how they do business on the web. The goal of the class is to benefit rather than confuse; to simplify rather than complicate. All while learning what internet-tools are right for them and how to use them effectively. Some of these business web-tools covered include: Dropbox, Google Analytics, and WordPress. Be sure to sign up now to secure your seat in the class, and expect to leave with a relevant skill set to improve your businesses online footprint. The class is free and will be held at AB-Tech’s Enka campus in room 2046, from 3-6pm. Click Here to Register Now!  Testimonials: “Boomer is an excellent communicator, an important quality to have in explaining technical/coding/security concepts to many of us non-techies. His clarity and generosity in sharing important security measures helped me understand the importance of implementing basic protection for my (upcoming) WP site.” -Jane Mitchell   “Clear, pointed, illustrative and smart! I like when there is a “leader” with teaching element – one of many of Boomer’s skills -Anne “Awesome! Very informative. Boomer is a great teacher.” -Nick...