Classes

Our goal from the beginning has been to simplify the overly complicated world of web design and tracking. We want to help bridge the gaps in your understanding of what the internet can do to innovate, connect, and improve the way you do business. Our founder Boomer Sassmann teaches over 40 classes a year on various topics related to the internet and small business development. These classes and a calendar can be seen below.

Even those who make their living working online have a hard time keeping up with the million-mile-a-minute pace of the Internet. The truth is, though, that while the Internet is growing more complex, it’s also providing resources to make our life easier, and we want to educate you on how to use these tools. Asana for task management, Google Drive for storage, Harvest for time tracking and how to connect all the dots between these systems. 

Classes are primarily offered in or around Asheville. We try to keep an accurate calendar of upcoming classes (shown below) for quick reference on our site. 

Boomer Teaching WordPress

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February 2018

Build a website with WordPress

February 22 @ 3:00 pm - 6:00 pm
|Recurring Event (See all)

One event on February 15, 2018 at 3:00pm

One event on February 22, 2018 at 3:00pm

One event on June 20, 2018 at 3:00pm

AB Tech Small Business Center, 1465 Sand Hill Rd
Candler, NC 28715 United States
+ Google Map
Free

Having a web presence is critical for any business. Learn how to build your business’ web platform with WordPress, one of the most popular website publishing platforms on the open source market. This course will offer a thorough overview of the background, install process, setup, and build out process of a WordPress website. Topics covered include: initial setup, adding content, selecting templates, selecting plugins, optimization, and security. This class is great for beginners, but advanced WordPress users will also benefit…

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Using Google Analytics to Develop Your Business Platform

February 27 @ 2:00 pm - 5:00 pm
Blue Ridge Community College, 180 W. Campus Drive
Flat Rock, NC 28731 United States
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Free

How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people’s attention the longest? Google Analytics offers the free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an…

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March 2018

Drive Traffic to Your Business Website Using Google Pay Per Click

March 1 @ 3:00 pm - 6:00 pm
Southwestern Community College, 447 College Drive
Sylva, NC 28779 United States
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Free

Ever wonder exactly how to get people to your business website? This course will be an introduction to Google Pay-Per-Click (PPC) advertising. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group”. Get a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to your website and/or blog. Laptop recommended but…

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Building a WordPress website with Divi

March 13
AB Tech Small Business Center, 1465 Sand Hill Rd
Candler, NC 28715 United States
+ Google Map

Divi has changed the way that websites are designed and built. Divi’s drag and drop capability allows for rapid page design and easy edits. Participants will learn to create a unique site design by installing and customizing the theme.  Attendees will also play around with a number of page layouts that come pre-loaded with the theme and look at creating reusable site elements.

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Using Google Analytics to Develop Your Business Platform

March 15
Southwestern Community College, 447 College Drive
Sylva, NC 28779 United States
+ Google Map
Free

How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people’s attention the longest? Google Analytics offers the free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an…

Find out more »

Drive Traffic to Your Business Website Using Google Pay Per Click

March 20
Blue Ridge Community College, 180 W. Campus Drive
Flat Rock, NC 28731 United States
+ Google Map
Free

Ever wonder exactly how to get people to your business website? This course will be an introduction to Google Pay-Per-Click (PPC) advertising. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group”. Get a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to your website and/or blog. Laptop recommended but…

Find out more »
May 2018

Blogging with WordPress

May 17
|Recurring Event (See all)

One event on August 7, 2018 at 12:00am

AB Tech Small Business Center, 1465 Sand Hill Rd
Candler, NC 28715 United States
+ Google Map
Free
Find out more »
June 2018

An entrepreneurs guide to bridging the digital divide

June 6 @ 3:00 pm - 6:00 pm
|Recurring Event (See all)

One event on June 6, 2018 at 3:00pm

AB Tech Small Business Center, 1465 Sand Hill Rd
Candler, NC 28715 United States
+ Google Map
Free

Get information on web-based resources and tools to streamline day-to-day operations and alleviate stress from the digital world. This class will help business owners understand the Internet as it continues to evolve and integrate into optimal business performance. Topics covered include: website tracking using Google Analytics, Search Engine Optimization, blogging platforms, WordPress, social media basics, and many web-based applications that are free to use online.

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Build a website with WordPress

June 20 @ 3:00 pm - 6:00 pm
|Recurring Event (See all)

One event on February 15, 2018 at 3:00pm

One event on February 22, 2018 at 3:00pm

One event on June 20, 2018 at 3:00pm

AB Tech Small Business Center, 1465 Sand Hill Rd
Candler, NC 28715 United States
+ Google Map
Free

Having a web presence is critical for any business. Learn how to build your business’ web platform with WordPress, one of the most popular website publishing platforms on the open source market. This course will offer a thorough overview of the background, install process, setup, and build out process of a WordPress website. Topics covered include: initial setup, adding content, selecting templates, selecting plugins, optimization, and security. This class is great for beginners, but advanced WordPress users will also benefit…

Find out more »
August 2018

Blogging with WordPress

August 7
|Recurring Event (See all)

One event on August 7, 2018 at 12:00am

AB Tech Small Business Center, 1465 Sand Hill Rd
Candler, NC 28715 United States
+ Google Map
Free
Find out more »
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TESTIMONIALS

“This class was cutting edge excellent. I feel like I can go out and apply this knowledge immediately and start improving my site. This class unlocked a ton of mysteries. The class went at a good pace and provided a good amount of information. I highly recommend taking it. I would like to see this offered with eight half day classes instead of all four full days. It would be beneficial to offer an advanced WordPress class.”

“Thank you! Your class was informative, inspiring, well organized, and well done! Your energy and passion for what you do shined through and has reignited my inner passion for owning my own business. What that business will be has yet to be determined, but my “I can do this!” attitude has been brought back to life! Thank you! Thank you! Thank you! (I feel like that was a lot of exclamation marks…more than needed, but very necessary!)”

Learn on your schedule

We can set up classes just for you and your team on topics ranging from time management to the finer points of Google Analytics dashboards. Contact us today to set up a time and location that works for you!