Content

Are you scouring the web trying to figure out why people aren’t coming to your website in droves to buy your amazing widget? Unfortunately, it doesn’t work like that. Today’s consumer is savvy and avoids overt advertising like the plague. Now that we have so many choices, we can choose to be more selective with how we spend our time, and that includes time spent browsing your website. The answer is to give the people what they want. This is also known as content marketing. If you build it, they won’t come… unless you give them a good reason. Part of this has to do with the way Google displays organic search results. No matter the current trends, Google made it clear that their long-term vision is to duly reward those sites with straight-forward, authoritative content. This means that if you don’t have clear, helpful content aimed at building relationships with your audience, Google won’t push you to the top of the pile. Let’s say you’re an accountant who exclusively serves creative small business owners. Or maybe you’re a crafty little bugger who makes custom electric sitars. Or even a web design company working with clients who want to legitimize their web presence. So how do you reel ‘em in when there’s so much competition out there? Content! Make sure that your content describes who your prospective customers are, answers their questions, and tells them why you’re the best...