Of course you want your website to rank high with Google. That’s why no matter whether it’s monitoring Google Analytics, adding your website to Webmaster Tools to prevent hacks, Google Apps, AdWords and AdSense, we have the know-how to properly push your website out to Google in every way possible. We offer FREE classes on how to utilize Google’s tools and expand your business, improve ratings, and continue to further your knowledge of Internet coverage.
Google has changed the way we live our lives in more ways than we can measure. However, one thing we can measure (thanks to Google) is the traffic that interacts with the websites we’re monitoring. Google Analytics is a free tool that helps web designers and site owners track incoming traffic to determine what that traffic is doing while on the website. It also tells us valuable information about how those site visitors found the website to begin with. Did they search on Google for the services you offer? If so, what keyword did they type in? What city were they searching from? All of these questions can be answered through the use of Google Analytics.
You’ll be pleased to know that here at Big Boom Design we make sure Google Analytics is installed on every website we build. This information is at the core of the design and content updates we perform on our clients’ sites. The data can also be used to thoroughly identify keywords to use while setting up an effective Google Adwords Campaign (seen below).
Google Adwords is a tool that allows you to bid on a list of keywords and offer up an ad for your website whenever someone clicks. When someone in your area searches for a service or product, your listing can be shown at the top of the search page for a particular price point. The concept is called Pay-Per-Click (PPC). The amount of money needed to “get to the top of Google” varies based on your campaign settings and—most importantly—the competitiveness of your industry.
Big Boom Design can help setup and/or maintain your Google Adwords campaign. Don’t let your competition walk all over you with big advertising budgets. We can help design a strategy that works within your monthly budget and pinpoints the keywords that trigger a sale, phone call, contact form, pdf download, class registration, or whatever else your specific goal may be.