This may not be the most basic lesson about Google Adwords but it covers a few key points that should really be understood. Understanding the ranking system based on Google’s Quality Score can save you lots of time and money when attempting to gain a higher position on a Google Search results page.

Too many businesses are focusing on budget and keywords but not enough importance is being placed on the content that your ad is sending the visitor to. Check out the video below to learn more about using Google Adwords to help increase website traffic through Paid Search.