Perhaps you have heard that WordPress is an easy way to post progressive dialogue about your business on the Internet...but how do you get started? Join Boomer Sassmann, owner of a local website company (Big Boom Design), to learn how to get your content, photos and voice onto the Internet. Using WordPress is a great platform for blogging that is constantly updated, produces new features and integrates better ways to import photos, videos and links. This class will be held…
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Free
Having a web presence is critical for any business. Learn how to build your business’ web platform with WordPress, one of the most popular website publishing platforms on the open source market. This course will offer a thorough overview of the background, install process, setup, and build out process of a WordPress website. Topics include: initial setup, adding content, selecting templates, selecting plugins, optimization, and security. This class is great for beginners, but advanced WordPress users will also benefit greatly.…
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Get information on web-based resources and tools to streamline day-to-day operations and alleviate stress from the digital world. This class will help business owners understand the Internet as it continues to evolve and integrate into optimal business performance. Topics covered include: website tracking using Google Analytics, Search Engine Optimization, blogging platforms, WordPress, social media basics, and many web-based applications that are free to use online. This class will be held in the Blue Ridge Community College ConED Building, Room 122.
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Ever wonder exactly how to get people to your business’ website? This course will be an introduction to Google Pay-Per-Click or PPC advertising in AdWords. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group.” The goal is to offer a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to…
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How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people’s attention the longest? Google Analytics offers the free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an…
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Free
Having a web presence is critical for any business. Learn how to build your business’ web platform with WordPress, one of the most popular website publishing platforms on the open source market. This course will offer a thorough overview of the background, install process, setup, and build out process of a WordPress website. Topics covered include: initial setup, adding content, selecting templates, selecting plugins, optimization, and security. This class is great for beginners, but advanced WordPress users will also benefit…
Find out more »
How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people’s attention the longest? Google Analytics offers this free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an…
Find out more »
Free
Having a web presence is critical for any business. Learn how to build your business’ web platform with WordPress, one of the most popular website publishing platforms on the open source market. This course will offer a thorough overview of the background, install process, setup, and build out process of a WordPress website. Topics include: initial setup, adding content, selecting templates, selecting plugins, optimization, and security. This class is great for beginners, but advanced WordPress users will also benefit greatly.…
Find out more »
Free
WordPress now powers 32% of the internet! If you've always wanted to build a blog yourself or if you just need to brush up on your WordPress skills, this class is for you. We'll talk a little about the history of WordPress and and how this platform has evolved over the years into the powerful website builder that it is. Join Boomer Sassmann, owner of Big Boom Design, as he walks you through the setup process, adding content and images,…
Find out more »
Free
Get information on web-based resources and tools to streamline day-to-day operations and alleviate stress from navigating the digital world. This class will help business owners understand the Internet as it continues to evolve and integrate those changes into optimal business performance. Topics covered include: website tracking using Google Analytics, search engine optimization or SEO, blogging platforms, WordPress, social media basics, and many web-based applications that are free to use online. Bring your favorite note-taking tool, whether analog or digital.
Find out more »