Classes
Our goal from the beginning has been to simplify the overly complicated industry of website design. We want to help bridge the gaps in your understanding of what the internet can do to innovate, connect, and improve the way you do business. Our founder Boomer Sassmann teaches over 40 classes a year on various topics related to the internet and small business development. These classes and an upcoming calendar can be seen below.
Even those who make their living working online have a hard time keeping up with the million-mile-a-minute pace of the Internet. The truth is, though, that while the Internet is growing more complex, it’s also providing resources to make our life easier, and we want to educate you on how to use these tools. Asana for task management, Google Drive for storage, Harvest for time tracking and how to connect all the dots between these systems.
Classes are primarily offered in and around Asheville, Hendersonville and Sylva N.C. We try our best to keep an accurate calendar of upcoming classes (shown below) for quick reference but sometimes it’s best to call the office for an up to date schedule.
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Past Classes
March 2020
WordPress for Small Business Summit
Are you new to WordPress and want some hands-on support in setting up your website? This one-day multi-session summit is designed to take you from a blank slate to a fully functioning website before you walk out the door. Participants can either bring their own laptop or utilize a computer in the SCC lab.
Find out more »An entrepreneur’s guide to bridging the digital divide
Get information on web-based resources and tools to streamline day-to-day operations and alleviate stress from navigating the digital world. This class will help business owners understand the Internet as it continues to evolve and integrate those changes into optimal business performance. Topics covered include: website tracking using Google Analytics, search engine optimization or SEO, blogging platforms, WordPress, social media basics, and many web-based applications that are free to use online. Bring your favorite note-taking tool, whether analog or digital.
Find out more »West Asheville Business Association – SEO Fireside Chat
I brief (30 minute) presentation about SEO best practices that non-techie business owners should be aware of. We'll discuss the 3-5 most common problems that keep websites from ranking higher on Google.
Find out more »Designing Your Website to Attract and Engage Your Customers
This class offers a general overview of the tools used by professional web designers in 2020. We'll address topics like: Choosing a web platform to build on, understanding domains and hosting plans, creating a clear Call to Action, how to create an attractive site you can be proud to send customers to and we'll attempt to demystify web site tracking. Download Info (PDF)
Find out more »Basic SEO Tips and Tricks to Drive Traffic to Your Website
Drive additional traffic to your website by learning how to harness SEO basics, along with essential tips and tricks for the advanced user. We'll explore a handful of free internet tools and create a clear SEO punch list to get your website to rank higher on Google. Download Info (PDF)
Find out more »Time Management / Productivity Tools for the Busy Small Biz Owner
Website maintenance and updates can be time consuming and cumbersome for any business owner. This seminar provides attendees with productivity and efficiency tools to increase impact and decrease your time investment. We'll also explore some popular productivity tools that can help streamline communication, to-do lists and project management. Download Info (PDF)
Find out more »How to Quickly Build Your Affordable Small Business Website
Building a website doesn't need to cost tens of thousands of dollars and take 4 months to build yourself. We'll explore some tips and tricks to help speed up this process without sacrificing that professional look and feel you're wanting to achieve.
Find out more »April 2020
Using WordPress to Build Your Business’ Website
Do you have a local business and are trying to get the word out about it? Looking for new clients, or trying to show that your business has a new and improved look? From landscaping to catering companies, everybody needs a website and there is no easier platform these days than WordPress. With the ability to easily add content, Google maps, videos and photos, that is no reason why your business should not have an impressive looking website full of…
Find out more »Driving Traffic to Your Business’ Website Using Google Pay Per Click
Ever wonder exactly how to get people to your business’ website? This course will be an introduction to Google Pay-Per-Click or PPC advertising in AdWords. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group.” The goal is to offer a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to…
Find out more »Using Google Analytics to Develop Your Business Platform
How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people’s attention the longest? Google Analytics offers the free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an…
Find out more »Connect With Us
Curious about our company, our capabilities, our favorite music, or how we can become your company's secret weapon against the competition? Get in touch with us through our contact page.
Or better yet, drop by our office on Haywood Road in beautiful Asheville, North Carolina to meet our amazing team in person.