Google

Getting to know your Google Analytics

Today was a very digitally productive day here at the office. I was scanning through the monthly Google Analytic reports that I send out to my clients and I realized that I still didn't have a solid video that explains the Google Analytic reports. I've created numerous blog posts about this but most people tend to click on the link and then immediately get turned off by the fact that they need to read the explanations. So, I decided it was time to create a breakdown video of the typical Google Analytic Report. Google has recently released their new and improved analytic interface which I'll create a video on later in the month. For now, enjoy the video and happy Googling. Make sure to open this video in full screen or else you'll never be able to see the text on the report. Click the enlarge button in the bottom right of the player window....

Google Analytics gets a Facelift

We’re excited to share that the new version of Google Analytics will soon be active on all Big Boom Design accounts. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few of our favorites. Google Analytics Real-Time Real-Time reporting shows you what’s happening on your site - right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab. Multi-Channel Funnels See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads. Video demo & Usage guide Mobile Reporting More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices. Flow Visualization Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We've completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics. Video demo & Usage guides for Visitor Flow, Goal Flow Over the next few weeks as we make Google Analytics v5 the default for all users, we are simultaneously rolling out the report email scheduler and PDF export. Need to check something in the old version of Google Analytics? We think you’ll enjoy all the features of the new version but if you need to refer to the old version, there is a safety latch.  Look in the top right corner of Google Analytics and you’ll see a link for Old Version. Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next...

Understanding Your Google Analytics

Each month, you receive a “Google Analytics” report.  If you are finding this difficult to understand, here are some tips to interpreting this information. Dashboard Report: The Dashboard Report keeps track of the statistics of your site.  This information is helpful for determining what may or may not be working within your site. Bounce Rate:  This number refers to the percentage of users who leave your site or “bounce” from your site to the next, rather than staying to view other pages within your site. If the bounce rate is low, this is a good thing.  This means that fewer users are leaving your site.  It means that your content is useful and users are finding what they needed. It also means that your site is easily navigated.  For example, if your bounce rate is 25%, this means that around 75% of your users are staying on your website enough to view more than one page. If the bounce rate is high, this is not so good.  It means that users are not finding what they are looking for.  It could mean that your content is either too sparse or too overwhelming.  It could also mean that users are having a difficult time navigating the site. For example, if your bounce rate is 75%, then that means that only 25% of your users are staying for more than one page view. Page Views: This number refers to the amount of times the pages within your site are visited.  If page views are going up, that means that you are getting more traffic to your site and the ways you are advertising your site are working.  If they are going down, then that means that traffic is lessening. Referring Websites: This information is very helpful in determining where your users are coming from and how these other sites are affecting your page views.  You can also interpret this information to help you figure out where you want to boost advertising potential.  For example, if you have a Facebook page dedicated to your business and Facebook is low on the Referring Website list, you may want to come up with some creative ways to use Facebook, so that you can up your page views.   Keyword Report: This report tells you what the popular search terms for your website are. Direct Keywords: These are words that you have claimed as, or that you predicted would be good search terms for your website.  They could also be in the titles of the individual pages within your site. Indirect Keywords: These are searches that used terminology that you didn’t predict.  For example you may have “horses” denoted as a direct keyword in your website, but someone might have searched “equestrian services 28801” and arrived at your site, then spent a good deal of time on your site.  This is helpful information because you can revise the text within your site to help capture more of these visitors.   Top Content: On this report you will generally want to look at the top 4-6 pages listed and make sure that all of those pages funnel traffic appropriately.  You can also look at the average time spent on the particular page and compare that visually to what’s on that page.  If the page has very little content, but a high average time, this is an indication that the content is confusing or hard to navigate.  The opposite is true about pages with large amounts of content and short times.  This means that the viewer is overwhelmed and doesn’t care to invest the time sorting through that amount of extra...