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Southwestern Community College

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447 College Drive
Sylva, NC 28779 United States
(828) 339 - 4000 https://www.southwesterncc.edu/

Southwestern Community College is a learning and teaching institution offering high-quality, innovative instruction and support, which promotes student achievement, academic excellence and economic development.

Upcoming Classes

April 2020

Driving Traffic to Your Business’ Website Using Google Pay Per Click

April 9 @ 1:00 pm - 4:00 pm
|Recurring Class (See all)

One event on April 9, 2020 at 1:00 pm

Southwestern Community College, 447 College Drive
Sylva, NC 28779 United States
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Free

Ever wonder exactly how to get people to your business’ website? This course will be an introduction to Google Pay-Per-Click or PPC advertising in AdWords. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group.” The goal is to offer a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to…

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Using Google Analytics to Develop Your Business Platform

April 16 @ 1:00 pm - 4:00 pm
|Recurring Class (See all)

One event on October 31, 2019 at 1:00 pm

One event on April 16, 2020 at 1:00 pm

Southwestern Community College, 447 College Drive
Sylva, NC 28779 United States
+ Google Map
Free

How many people visited your website this week? What parts of the world are they visiting from? How long did they stay? What page keeps people’s attention the longest? Google Analytics offers the free tool to track and improve business. We will start with setting up an account followed by adding the tracking code to the website. The majority of the class will cover navigating to and understanding the basic reports. The main focus of this class will be an…

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