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Driving Traffic to Your Business’ Website Using Pay Per Click
August 19 @ 10:00 am - 1:00 pm
One event on March 7, 2019 at 1:00 pm
One event on August 19, 2019 at 10:00 am
Ever wonder exactly how to get people to your business’ website? This course will be an introduction to Google Pay-Per-Click or PPC advertising in AdWords. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group.” The goal is to offer a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to your website and/or blog. Laptop recommended but not required.
This class will be held at Blue Ridge Community College in the ConED building, room 122.