Ever wonder exactly how to get people to your business’ website? This course will be an introduction to Google Pay-Per-Click or PPC advertising. We will start by setting up a brand new PPC account, executing some keyword research on a particular industry and creating a starter batch of ads to be used on the “experimental ad group”.

The goal is to offer a well-rounded understanding of how to setup Google Pay-Per-Click campaigns to help drive search traffic to your website and/or blog. Laptop recommended but not required.