Postings

Google Maps API Pricing and Options

One year after Google Maps API pricing changes took effect, how are website developers and owners faring? What difficulties are we facing and what workarounds...

WordCamp Asheville 2019!

Hello from Janine, Project Manager here at Big Boom Design. Once again, I’m writing this from our office in West Asheville. The rain has made a quiet, productive atmosphere today, I’m hearing a lot of quiet clicking and key tapping. But the excitement is building. We’re only two days out from WordCamp Asheville 2019! We are so pleased to be Gold Sponsors of WordCamp Asheville for two years in a row. Boomer, a founding organizer, has been an avid supporter of the local WordPress community for many years and we’re happy to be involved in WordCamp at nearly every level. Some of us are volunteering at Precamp, the day-long WordPress bootcamp Boomer’s leading on Friday. I’m speaking Saturday afternoon about project management on the cheap. We’ll be hanging around the booth Saturday and Sunday, stop by and say hello or meet more of the team. Make sure you pick up some new swag or challenge us to a holodeck battle–er, vintage console video game. On the Theme It’s especially significant to me to be speaking at WordCamp this year because of the Star Trek theme. I’m a pretty casual fan myself, but my grandmother was an avid watcher of all the shows. She inducted all her kids and grandkids into not just science fiction television, but also scifi literature and a general interest in space, along with my engineer grandpa. Whenever I stayed over at their house, the evening’s activity...
Five Ways To Make Your Images Work For You

How do I optimize my images for better SEO? – WordPress Edition

To paraphrase an old saying: If content is on your site but no on knows it’s there, is it there at all? The answer, of course, is yes. It’s there. Let me show you how to optimize your images so people don’t miss the forest for the trees. Avoid embedding text into images Browsers and search engines can’t read a picture of text. Not sure what that means? Try to highlight the text in the photo above. You can’t, because while editing the photo, I typed in some words and saved the whole thing as a JPG. Whenever possible, avoid putting your most important message directly into an image. This way, you’ll get that message to a much wider audience. Give images informative filenames When you take a photo, your camera has no way of knowing what the contents of that photo are (stupid camera). So, the camera does the only thing it can. It assigns a generic filename to the image according to some predefined internal naming system. Take a moment to run a Google image search for image001 or DCMIMAGE4 and you’ll find a wasteland of unrelated images that are all but lost to search engines. This is where your site’s images are likely to show up if you don’t name them properly. Thankfully, this is an easy thing to do. If your image is of the black 2007 Honda Civic Coupe you have for sale, you wouldn’t name it “20160425_092402.jpg”. Instead, you might name it...

The Importance of Responsive Web Design

With so many different devices out there between desktops, tablets, and phones, responsive web design is more important than ever. Responsive web design takes web design and development to a whole new level. New devices with different screen sizes and orientations are being created every day. It’s important to think about screen size, orientation, image resolution, platform, and ease of use. You need to think about if the theme you’re using is responsive or not. Designing a custom design for each type of device would be a tedious and overwhelming task. Instead, it’s important to plan out one design that will scale and transition smoothly between the different devices. The easiest way to do this is to start building your site for mobile devices first. Mobile First Design The concept behind mobile first design is to build a full and visually appealing site for smaller screens first, then add features and content for bigger screens and larger devices. This is also known as progressive enhancement. This process is all about prioritization. It may take a little longer to implement but it’ll help you focus on what the most important pieces of your website are and how to focus on those pieces and display them across all devices. Mobile web sites should uses minimal screen space, processing power, and plugins to and provide a great and functional experience for users. Responsive Images When adding images to your webpage you want...

NC Blue Ridge Annual Meeting Presentation

On November 1st 2016 at the Asheville Chamber of Commerce the North Carolina Blue Ridge Host Group had their annual meeting. Big Boom Design was asked to prepare a presentation that would cover Web Tracking Analytics, Google Adwords, and the Non-Profit Google Grant opportunities. During the presentation there were a number of resources discussed so this post is a follow up to that presentation with notes. If there was a tool or service mentioned during the talk that I have not included below, please feel free to reach out. A special thanks to Melinda and Pepper for inviting Big Boom Design to speak about these topics. Prezi Presentation Notes about Tools and Services Mentioned Custom Google Analytics Dashboard – https://analytics.google.com/analytics/web/template?uid=grFISzS4RSyCT2lrg7y5ZQ Crazy Egg – https://www.crazyegg.com/ Google Analytics – https://www.google.com/analytics/ Google Adwords – https://adwords.google.com Google Grant Info – https://www.google.com/grants/ Google Webmaster Tools – https://www.google.com/webmasters...

Free Seminar – WordPress For Blogging – Small Business Center

Perhaps you have heard that WordPress is an easy way to post progressive dialogue about your business on the Internet…but how do you get started? Join Boomer Sassmann, owner of Big Boom Design, to learn how to get your content, photos, and voice onto the Internet. Using WordPress for blogging is a great platform that is constantly updated, produces new features, and integrates better ways to import photos, videos, and links. Questions? Sign up for the class! Class Registration Link...