The content on your website not only informs your clients what your business does, but it also tells Google (and other search engines) what is on your site. Content may not always have flashy colors or cool apps, but it’s hugely important on both ends of a website: your users will read it and so will Google.
There’s no question that Google dominates the search engine market. When the race to the top of the search page was still in its early stages, web developers began finding all sorts of backhanded tricks to get their sites on top. Google caught onto this quickly; keeping the web-surfer’s best interest in mind, they now continually refine their search techniques to revolve around quality content, providing us with the best possible match. These consistent and integrity-based searches are their largest priority, so Google can live up to the trust we put in them.
Sometimes it’s better to Renew and not Recycle your content…
Too many websites are using old content. The text and photos have been recycled from one website version to another. Take a look at your site…it may be time to re-evaluate your text and image content. Has your branding or logo changed but your “about us” page uses text that’s been around since the site originally went live? Is all of your content consistent with your mission statement, color scheme, and overall vision for the company?
Regardless of what content you use or how you show it, simple and quality content will speak volumes to your user—and to Google. Content at its core supports your company’s marketing efforts; strengthening your credibility, maximizing your exposure, and helping to engage your consumer base.
Big Boom Design can help you revise and optimize your existing content or we can create brand new content for you to help bring in the most traffic possible, because the more visitor’s your site gets, the more potential clients you have.